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Snap Selling
Cover of Snap Selling
Snap Selling
Speed Up Sales and Win More Business With Today's Frazzled Customers
Borrow Borrow

Selling is tougher than ever before. Potential customers are under extreme pressure to do more with less money, less time, and fewer resources, and they're wary of anyone who tries to get them to buy or change anything. Under such extreme conditions, yesterday's sales strategies no longer work. No matter how great your offering, you face the daunting task of making yourself appear credible, relevant, and valuable.

Now, internationally recognized sales strategist Jill Konrath shows how to overcome these obstacles to get more appointments, speed up decisions, and win sales with these short-fused, frazzled customers. Drawing on her years of selling experience, as well as the stories of other successful sellers, she offers four SNAP Rules:

  • Keep it Simple: When you make things easy and clear for your customers, they'll change from the status quo.
  • Be iNvaluable: You have to stand out by being the person your customers can't live without.
  • Always Align: To be relevant, make sure you're in synch with your customers' objectives, issues, and needs.
  • Raise Priorities: To maintain momentum, keep the most important decisions at the forefront of their mind.

    SNAP Selling is the perfect guide for any seller in today's increasingly frenzied environment.

  • Selling is tougher than ever before. Potential customers are under extreme pressure to do more with less money, less time, and fewer resources, and they're wary of anyone who tries to get them to buy or change anything. Under such extreme conditions, yesterday's sales strategies no longer work. No matter how great your offering, you face the daunting task of making yourself appear credible, relevant, and valuable.

    Now, internationally recognized sales strategist Jill Konrath shows how to overcome these obstacles to get more appointments, speed up decisions, and win sales with these short-fused, frazzled customers. Drawing on her years of selling experience, as well as the stories of other successful sellers, she offers four SNAP Rules:

  • Keep it Simple: When you make things easy and clear for your customers, they'll change from the status quo.
  • Be iNvaluable: You have to stand out by being the person your customers can't live without.
  • Always Align: To be relevant, make sure you're in synch with your customers' objectives, issues, and needs.
  • Raise Priorities: To maintain momentum, keep the most important decisions at the forefront of their mind.

    SNAP Selling is the perfect guide for any seller in today's increasingly frenzied environment.

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    Reviews-
    • —Michael Port, bestselling author of Book Yourself Solid, The Contrarian Effect, and Think Big Manifesto

      "In this crazy busy world of ours, Jill Konrath's strategies are just what sellers need to be successful with today's frazzled decision makers."

    • —David Meerman Scott, bestselling author of The New Rules of Marketing & PR and World Wide Rave "How do you feel when a salesperson says: 'I want to tell you about my product'? Jill Konrath knows, better than anyone else, that busy people hate to be sold to and they don't buy products. Jill also knows what does work —that people are eager to invest in things that make their life better. Her ideas rock."
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      Gildan Media Corp
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      All copies of this title, including those transferred to portable devices and other media, must be deleted/destroyed at the end of the lending period.

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    Snap Selling
    Speed Up Sales and Win More Business With Today's Frazzled Customers
    Jill Konrath
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